Most strategists will clock and respond to a change in interest rates or cheaper competitors. But what about a change in vibes when the customer's desires shift?
Great read, Amie! The Trevor example shows how understanding what customers really want can spark new business ideas. How can companies create a culture where people who spot these subtle changes are taken seriously, not ignored?
Great read, Amie! The Trevor example shows how understanding what customers really want can spark new business ideas. How can companies create a culture where people who spot these subtle changes are taken seriously, not ignored?