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Scared of Strategy
Choosing among the universe of possible options is scary. Every choice involves saying no to some possibility. But without clear choices, there is no…
Mar 17
•
Amie Devero
13
Southwest's Strategic Shipwreck—Reissue
Here's how a company dies. Not with a bang, but with a baggage fee.
Jan 29
•
Amie Devero
6
4
You Can't Measure Your Way To Strategy
No amount of KPIs, OKRs or metrics will deliver strategic thinking or decisions.
Jan 20
•
Amie Devero
2
2
2
Choose to Lose
There are few bigger traps than the urge to win the current battle even if persisting costs us the war. Tactical retreat is wise—but very difficult to…
Oct 16, 2025
•
Amie Devero
1
1
48:28
The Stategy Success Trap
A recording from Amie Devero and Francis Wade's live video
Sep 30, 2025
•
Amie Devero
and
Francis Wade
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Going Live in 5 Minutes
Why did Peloton and other companies fail to sustain their advantage after the pandemic?
Sep 30, 2025
•
Amie Devero
Substack Live: The Strategy Success Trap
Why did some companies sustain their pandemic advantage, while others—like Peloton—did not? Save the date to join us. Tuesday 30 Sept., 1 PM EDT (BST-4)
Sep 26, 2025
•
Amie Devero
1
Activating Strategy
A great strategy comes to life when it acts as the context for everyone's decision making. Then it's activated!
Sep 16, 2025
•
Amie Devero
3
1
Southwest's Strategic SNAFU!
A recording from Amie and Francis' live video. Enjoy.
Sep 3, 2025
•
Amie Devero
and
Francis Wade
2
1
40:54
Live Video on Southwest's Strategic SNAFU
Save the date! Tomorrow at 4 PM EDT.
Sep 2, 2025
•
Amie Devero
3
1
4
How Helpful is AI for Strategy?
Watch now (36 mins) | Should you surrender your strategic helm to an AI? What about your evangelism? Can AI help to activate your strategy?
Aug 22, 2025
•
Amie Devero
and
Francis Wade
1
1
36:33
I've Been Distracted!
How do you get strategy into every employee decision? Watch now | I know I'm remiss in posting my regular articles. This video will give you a hint at…
Aug 19, 2025
•
Amie Devero
1
1:43
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